Terms of use
Two things sit on this page: (1) using the aisearchesoptimization.com site, and (2) the shape of paid engagements. The site is informational. Paid work runs under a separate written agreement, and where that agreement and these terms disagree, the agreement wins.
1. Using the site
What I publish on aisearchesoptimization.com reflects, honestly and at the time of writing, how I do the work. It is not legal, regulatory, or commercial advice. If you act on something here outside an active engagement with me, that decision is yours and so is the risk.
Bulk scraping of the site is not allowed, and neither is rebuilding my method from public material or republishing large parts of it without credit. Linking and quoting with attribution are, as a rule, welcome.
2. The enquiry form
Sending the form is not an offer, a contract, or a promise on either side. It is just a tidy way to give me context. I reply when the context lets me say something useful. Sending it does not earn you a guaranteed answer, a guaranteed turnaround, or a guaranteed piece of work.
I may decline an enquiry if it sits outside what I do, if my current capacity will not stretch to it, or for any other practical reason. A decline is not a verdict on your business; far more often it is simply capacity and fit with this narrow specialisation.
3. How engagements run
Paid work runs under a written contract that both sides sign before anything starts. That contract sets the scope, deliverables, timing, fees, payment terms, confidentiality, intellectual property, indemnities, and how disputes are handled. These site terms do not stand in for that contract.
Engagements follow the working rules stated elsewhere on the site: I begin with search surfaces rather than keyword lists, every recommendation ties back to a visible page or a missing proof point, and no recommendation is finished until the owner can explain it aloud without sounding like software. If an instruction cuts against those rules, the work is either reshaped or stopped. The rules are not traded away for convenience.
4. No promises about results
Visibility in AI systems and search engines turns on things no adviser fully controls: how models behave, the policies of third-party platforms, the choices a client makes when implementing changes, the market, and plain time. I cannot guarantee a ranking, a citation, a recommendation, or any particular behaviour from any AI system. Where there are concrete expectations about outcomes, they are written into the engagement contract, with the caveats spelled out and the scope defined.
5. Liability
For free use of the site, liability is limited as far as the law allows. For paid work, liability is set and capped inside the contract itself. Nothing here removes liability for deliberate wrongdoing, fraud, gross negligence, or anything else the law does not permit to be excluded.
6. Governing law and venue
For use of the site, the law and courts of Ireland apply, unless consumer-protection law gives a user a more favourable venue. For paid work, the governing law and venue are fixed in the contract, normally the operator's home jurisdiction unless both sides agree otherwise.
7. Changes to these terms
I revise these terms as the way I work changes. The "Updated" date at the top marks the current version. Changes that touch live engagements are told to clients directly; changes that affect only the site are simply reflected here.
Contact
Questions about these terms: hello@aisearchesoptimization.com.