Send the page that feels unclear

I begin with live search surfaces and the pages that are supposed to earn visibility there. Then I trace the gap: unclear claim, missing evidence, thin location signal, confused service structure, or content that says plenty without saying the useful thing. You get practical recommendations tied to visible pages and search evidence.

I work mainly with owner-led service businesses in Ireland: professional services, hospitality, education, medical, legal, finance, and B2B service firms. The common thread is that the business depends on intent-rich searches and needs its pages to be understood cleanly. I am most useful when there is already a real service and real evidence, even if the site has not explained either well.

I usually reply within two working days. If the enquiry is a poor fit, I will say so plainly rather than stretch the conversation. If it looks useful, I will ask for the smallest next thing needed to judge the work.

A consultation is usually a focused review of search surfaces, page claims, evidence, and content structure. Smaller advisory jobs sit in the low four figures, while deeper audits and rewrite plans are higher four-figure projects. I do not quote from a glance, because the messy part is often three clicks below the page everyone is staring at.

I do not do mass content production, link schemes, reputation laundering, generic SEO retainers, or paid-search management as a standalone job. I also do not write pages for businesses that cannot provide real proof of the claims they want to make. If the work needs invention more than clarification, I am the wrong person.

Yes, when the rewrite is tied to a clear search and evidence problem. I often work on home pages, service pages, location pages, and trust sections where the current wording is too broad to be safely compressed. I will not polish vague claims just to make them sound smoother.