Jan 28
When One Service Page Carries Three Jobs
Why one page multiple services can confuse buyers and AI search, and how Irish service firms can separate diagnosis, delivery, pricing, and proof.
Structure Field notes
How AI search frames services
The blog follows the small mechanics of AI-search visibility for Irish service businesses: what answer surfaces prefer, which claims survive compression, and where proof changes the reading of a page. I publish one field note each week, one longer teardown each month, and a quarterly pattern memo on how Google AI Overviews frame Irish service categories and local evidence.
Jan 22
When Your Home Page Says Everything Except The Service
Why vague service page examples show how polished Irish business websites lose AI search visibility when the actual service claim arrives too late.
Claims