What stays in focus
I trace how AI Overviews frame service categories across Ireland, especially where local proof beats broad marketing language. The work is centred on service pages that sound confident to people but vague to answer systems.
Search clarity
AI search rewards the business that explains itself cleanly.
I help owner-led Irish service businesses make their pages easier for AI search systems to read, trust, and compress. The work starts with what shows up in answer surfaces, then moves back to the page: the service claim, the proof, the location evidence, the awkward sentence nobody has wanted to write. If Google has to summarise you, it should not have to guess.
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Latest field notes — from the ledger
Mar 25
Service Constraints Make The Page More Trustworthy
Explain service limitations website copy so Irish service businesses attract better-fit leads and give AI search safer claims to compress.
ProofMar 11
Credentials In Plain Wording Beat Badge Clutter
How to show credentials on website pages so Irish service firms give people and AI search systems proof they can actually understand.
ProofMar 09
The Blog Post That Should Have Been A Service Section
Blog or service page decisions matter when useful proof is buried away from the commercial page AI systems are evaluating.
Structurewho writes this
Cormac Vane
I am Cormac Vane, writing from Ireland. I work close to the page, the owner's wording, and the proof that makes a service easier to trust. My job is to find the sentence a business has avoided writing, then make sure it survives being read by people and compressed by machines.
Make the business easier to understand before asking search to trust it.
Send the site, the service, and the part of search that is bothering you. I will look for the claim that needs sharpening first.
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